Little Bighorn


Jeff Appelquist leads an extraordinary seminar at the Little Bighorn battlefield in southeastern Montana. In preparation, participants will read the dramatic, cautionary tale of George Custer, Sitting Bull, and Crazy Horse in Jeff's award-winning book Sacred Ground: Leadership Lessons From Gettysburg and the Little Bighorn. Lessons abound from this tragic story concerning decision making, trust, communication, and more.

Participants fly into Billings, Montana, and meet in the afternoon to set up the battlefield experience. Next day, we drive one hour southeast to the rugged hills and incredible vistas of the Little Bighorn battle site. We spend the entire day traversing the very ground over which 1,500 Lakota Sioux and Northern Cheyenne warriors fought so desperately in defeating Custer's Seventh Cavalry on June 25, 1876. We move chronologically from location to location, working to apply leadership and team lessons to our own professional lives. On our final day, we conclude by discussing insights and opportunities, and what we will do differently as business leaders going forward.

Learning Through History

Blue Knight Leadership evolved from an idea that was developed at Best Buy called Learning Through History. Watch this seven-minute video, which describes the journey of the Best Buy pilot team as they experienced the Little Bighorn battlefield in September 2007.


“I’ve seen my team do a better job of listening and embracing other viewpoints. Because of it, we’ve been able to unify better, which has increased our ability to act as one. That ability to maneuver with a clear vision has translated into increased ability to source addressable spend for our client, and we’ve saved them 25% more than we originally targeted.”

Jim Deleo
Executive, Accentur